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How Would You Brand Dublin
 
# 1 : Wednesday 11-12-2013 @ 19:30
 
 
There is a project underway to give Dublin a brand

http://www.creativedublinalliance.ie/projects/branding-dublin/

What would you do to brand it?

Do you think it needs a brand? What do you think of the branding of other cities?







Personally I think city branding is a good idea but I hate the lazy over use of hearts in logos







What does Dublin mean to you? What would you include in a logo or brand?

Or is it all just a big pointless waste of money
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# 2 : Sunday 15-12-2013 @ 17:15
 
 
Good city, but the junk heads and scobes ruin it.
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# 3 : Sunday 15-12-2013 @ 17:53
 
 
I am confused. Is Dublin looking for a logo or a brand? They are not the same thing. A logo is a tool, a piece of design that is used to represent or communicate a brand and that is all it is. They are useful for brand awareness but really has nothing to do with developing a brand as such.

A brand is what people experience when they come into contact with a business or service or in this case, Dublin. It is everything to do with marketing, communications and experience that differentiates Dublin from competing destinations. In fairness to the Creative Dublin Alliance link they do appear to recognise this and the development of a logo is not mentioned at all in the initial letter/press release.
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# 4 : Sunday 15-12-2013 @ 21:16
 
 
Someone said :
I am confused. Is Dublin looking for a logo or a brand?


Seems that the OP is talking about a logo.
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# 5 : Sunday 15-12-2013 @ 21:17
 
 
Is there a Dublin logo that uses the spire as the L?
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# 6 : Sunday 15-12-2013 @ 21:18
 
 
Someone said :
I am confused. Is Dublin looking for a logo or a brand? They are not the same thing. A logo is a tool, a piece of design that is used to represent or communicate a brand and that is all it is. They are useful for brand awareness but really has nothing to do with developing a brand as such.

A brand is what people experience when they come into contact with a business or service or in this case, Dublin. It is everything to do with marketing, communications and experience that differentiates Dublin from competing destinations. In fairness to the Creative Dublin Alliance link they do appear to recognise this and the development of a logo is not mentioned at all in the initial letter/press release.

But a logo is used as part of a brand
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# 7 : Sunday 15-12-2013 @ 22:05
 
 
Someone said :

But a logo is used as part of a brand

Yea, but you can't create a logo without knowing the brand values.
Reply
 
# 8 : Sunday 15-12-2013 @ 22:15
 
 
Judging from the amount of feral youth I seen in Dublin last night you could brand the city as a safari park
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# 9 : Sunday 15-12-2013 @ 23:07
 
 
Dirty Old Town

Tourists will appreciate the searing honesty.
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# 10 : Sunday 15-12-2013 @ 23:26
 
 
Pretty Shitty City
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# 11 : Monday 16-12-2013 @ 09:38
 
 
Someone said :
Pretty Shitty City

I totally disagree with that statement.
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# 12 : Monday 16-12-2013 @ 10:11
 
 
Someone said :

I totally disagree with that statement.

yeah it's more of a large town.
Reply
 
# 13 : Monday 16-12-2013 @ 11:01
 
 
Someone said :

Yea, but you can't create a logo without knowing the brand values.

Ok well then what brand values do you think Dublin has?
Reply
 
# 14 : Monday 16-12-2013 @ 17:56
 
 
Is Dublin much worse than other comparable cities? I think sometimes we are an odd people, overly critical of ourselves in some ways and yet totally unmotivated to change.
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# 15 : Tuesday 17-12-2013 @ 12:46
 
 
I think Dublin or any irish towns are friendlier than most.
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