Someone said :
I am confused. Is Dublin looking for a logo or a brand? They are not the same thing. A logo is a tool, a piece of design that is used to represent or communicate a brand and that is all it is. They are useful for brand awareness but really has nothing to do with developing a brand as such.
A brand is what people experience when they come into contact with a business or service or in this case, Dublin. It is everything to do with marketing, communications and experience that differentiates Dublin from competing destinations. In fairness to the Creative Dublin Alliance link they do appear to recognise this and the development of a logo is not mentioned at all in the initial letter/press release.