Eircom rebrands as Eir in €16m move
Eircom has officially unveiled a new name for the group in a rebranding exercise that will cost €16m.
The telecom company says the change of name to Eir will mark the largest rebranding exercise in 20 years in Ireland.
The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. http://www.rte.ie/news/business/2015/0916/728174-eircom-rebrandin etc ...
Its such a stupid name, when the company tweeted about it they messed it up. Oh and the logo is pure gack too.