As someone who is (and always has been) overweight.
I reckon, this ad is fine. I mean, it is the truth is it not?
If the ad was about kids who smoke weed every other day, would anyone seriously ask "is this ad drug shaming kids who use dope!?"
It doesn't really try to say "all fat children are unhealthy and should be personally ashamed" but it does very clearly try to say "letting your children eat rubbish will make them over weight and unhealthy" with is the truth is it not?
It's based on very accurate, gastronomical reality, and one we should all be familiar with, especially those of us who are parents.
I mean, so what if this piece of truth, which is true, runs the risk of embarrassing overweight kids?
No dietitian or GP or parent believes being over weight is fine for some kids. And frankly, putting people with any kind of health issue in a bubble always a bad idea.
The "it's OK" part of being overweight is that everybody has shortcomings and/or deals with problems differently, and that it's only human and you should never judge someone by something as shallow as their body weight, or whatever their method of emotional pacification or stress mitigation.
For example, chances are the only two fat fuckers in your class at school, were the two that weren't either smoking behind the bins at lunch, stealing alcohol from their parents or beating up whoever looked at them funny.
Some people deal with problems by being cunts, or by using drugs, or whatever. Some people over eat or eat emotionally.
It's not that being over weight is fine, being over weight isn't fine, it's not a disaster either though.
On the grand scheme of things is quite a ways down the list of "things we can do to harm ourselves", but I digress; it's that "being human" is fine and that includes any of the coping mechanisms a person might have.
Yes the truth can hurt when presented objectively like in this ad. But lying and nannying hurts more in the long run.
The ad is fine; If you have an over weight kid, be a responsible loving and accepting parent and teach your kid to love the person they are warts-and-all, and not let things like embarrassment about their weight trigger "shame spirals" every time a stupid fucking ad comes on with a fat kid eating sweets.
To be honest the first time I saw that ad, I spent more time making fun of the two version of the dad, saying yes and no.